About Firstcry:

Brainbees Solutions Ltd, now known as FirstCry was introduced in 2010. It is the largest retail company in India owing popularity in the sector of baby products. Amitava Saha & Supam Maheshwari founded the brand FirstCry. The company, Brainbees Solutions Ltd. is also expanding its business internationally. This expansion aims to make it easy for parents to access everything they need to meet prenatal to postnatal care.

 

The company provides a wide range of baby products like clothing, footwear, diapering, toys, bath essentials, etc., and information to parents about every baby product they need to know. Additionally, they provide educational resources to help parents learn more about parenting by offering books about pregnancy and parenting by various authors. ‘FirstCry’ name was chosen because a baby’s cry is a special moment for parents, and the company aims to bring joy and happiness to these moments in the parenting journey.

 

Promoters investing in FirtCry include Ratan Tata, SAIF Partners, SoftBank Vision Fund, Valiant Capital Partners, IDG Ventures, NEA Ventures, and Vertex Ventures.

 

Business:

 

Brainbees Operates 3 Major Businesses:

 

The India Business, both online and offline platforms, account for about 70% of its total revenue.

Overseas business, i.e., online platforms in the UAE and Saudi Arabia, contributes about 12% of the revenue.

GlobalBees house of brands, selling household, fashion, appliance, and personal care products has a 19% share.

 

Financials & Growth Prospects:

Revenue of the company increased from ₹2,401 Cr. in FY22 to ₹6,481 Cr. in FY24. Also, the number of customers invested in FirstCry increased to 9.11 million in 2024.

The number of orders also went up to 35.85 million in 2024. Moreover, the order value rose to ₹2,544 in 2024.

 

Valuations:

With an implied market cap of more than ₹24,141 crore, the IPO values the loss-making company at nearly four times its FY24 revenue, this is the premium valuation for a highly diverse retail company.

Market Position: FirstCry

FirstCry is a leading brand in the online market for newborns, including baby care products & a wide variety of toys and other baby products like clothes, footwear, body care, etc. By offering a wide range of fine-quality products for newborns and young kids, the company has achieved a large share in the market. The main focus of the company is, keeping customers happy and providing them with a convenient website that may help them and lead to the company’s growth to become a robust competitor in the market.

Competitive Advantages of FirstCry:

 

FirstCry, with its robust online presence, holds several competitive advantages in the market, they are as follows:

 

- Wide product range
- Customer loyalty programs
- Quality assurance
- Responsive customer service

 

Conclusion

 

FirstCry’s IPO marks a significant milestone in its journey from a leading baby products retailer to a major market player. With robust financial growth, extensive product offerings, and a strong international expansion strategy, FirstCry is poised for continued success. The company's impressive market position and competitive advantages highlight its potential for future growth and stability.